Jakarta, 16/9/2022 (ANTARA) - Indonesia has over
65 million micro, small, and medium enterprises (MSMEs) capable of
producing competitive products, though several of them had yet to
integrate into the digital ecosystem to promote their products
domestically and overseas.
They account for 99.9 percent of
the business population and 61.07 percent of the national gross domestic
product (GDP), or Rp8,573.9 trillion .
Eager to reduce
imports, the Indonesian government has been striving to expand the
coverage of digitalization of MSMEs, which is one of the strongest
pillars of the Indonesian economy.
The government is
targeting 30 million MSMEs to enter the digital market by 2024,
including 19.5 million MSMEs in 2022, according to Minister of
Cooperatives and SMEs Teten Masduki.
At least 19 million
MSMEs have so far succeeded in going digital and expanding their market,
while 11 million other MSMEs are lining up to adopt digitalization.
Aspiring to become the largest digital economy, with potential
reaching Rp4,500 trillion in Southeast Asia by 2030, the government has
accelerated economic digitalization transformation by involving various
relevant stakeholders.
The digitalization effort also
involves the digitization of MSMEs under various national initiatives,
such as the Proudly Made in Indonesia National Movement and the Proud
Indonesian Traveling National Movement.
Minister Masduki has
urged internet marketers to MSMEs to enter the digital ecosystem, as
many of the MSMEs are not familiar with digital technology.
To reduce imports and promote domestic products, internet marketers
could seek what the people need, such as creating technology application
to facilitate marketing, Masduki stated during the Indonesia Digital
MeetUp 2022 recently.
"I call for help for our MSMEs to enter
the online market because 50 percent of the products sold in e-commerce
are still imported products," he noted.