Thursday, July 7, 2011


      "Fashion is a sub-sector that contributes the biggest value to the creative industrial exports reaching around US$72 billion in 2010," Trade Minister Marie Elka Pangestu said at the opening of the Indonesia Creative Products Week (PPKI) 2011 here on Wednesday (July 6).

      In 2008, the fashion industry contributed 3.1 percent to the gross domestic product and 63.3 percent to the creative industry`s total exports amounting to Rp104.71 trillion.
       More than that, fashion is also a sub-sector that absorbs a lot of workers. The fashion area employed 54.5 percent of the total labor force in the creative economy sector in 2010.
      Based on data of the trade ministry, the total export value of various products in the creative industry in 2010 reached US$131 billion.
      Since 2006 to 2010, the creative industry contribution to the gross domestic product increased from 7.4 percent to 7.7 percent.
      The added value of creative industry also rose from Rp157 trillion in 2006 to Rp486 trillion in 2010.
The term of "creative industries", popularized by the British Government, refers to a group of industrial sectors that rely on copyright and produce experience goods.

        The Indonesian government had declared the Year 2009 as "Creative Indonesia Year". In 2008, the country`s President launched "Indonesia Creative Economy Development Blueprint 2009?]2025" and the "14 Sub?]sector Creative Industries Development Blueprint 2009 ?] 2025".

The 2009 Indonesian Creative Year target was to increase public understanding of creative economy to make them create innovative goods and service products as a future economic growth foundation of the country.

Based upon its 2009-2025 creative industry blueprint, the government expects contribution from the creative industry sector to rise to nine to 11 percent.

In 2015 the government expects the number of businesses operating in the sector could reach 6.8 million or triple that of 2006.

In the creative industries, there are 14 sub-sectors, namely architecture, design, fashion, film, photography, craftsmanship, computer service, software, music, arts products and markets, publications and printing, advertising, interactive games, research and development, performances, television and radio.

Of the 14 sub-sectors, fashion and Information technology (IT) have become icons and spearheads in the development of creative industries in Indonesia, according to Euis Saedah, the PPKI organizing committee chairwoman concurrently the industry ministry`s director general of small and medium-scale industries.

"Every year in the Indonesian Creative Product Week (PPKI), IT and fashion always become icons," she said on the sidelines of the PPKI here on Wednesday.

The fashion industry had developed well and contributed significantly to the gross domestic product.

In the fashion sub-sector, Muslim dress production has played a significant role in boosting the fashion industry growth.

To promote Indonesia`s creative economic and attract international buyers, Jakarta Fashion Week 2011 was held from June 27 to July 3, 2011.

"The creative economic that we have seen, has encouragingly developed among other things in fashion. The exhibition activities such as the `Jakarta Fashion Week` is good," Minister Mari said recently.

In February next year, a much bigger fashion event is being planned, namely an Indonesian Fashion Week aimed at promoting the country`s fashion products.

"Indonesia Fashion Week is not just a fashion show, it will offer garments as well as other products such as shoes, handicrafts, etc," Euis Saedah said.

The Indonesia Fashion Week (IFW) is part of a series of activities to promote and build Indonesia`s fashion brand.

Euis revealed that Indonesia has an ambition to have its own national fashion brand that could compete with international fashion brands such as Mango and Zara.

The IFW will feature Indonesian fashion products both contemporary and ethnic, accoring to her.

When opening the PPKI 2011 on Wednesday (July 6), Vice President Boediono underscored the need for the country to build industrial networks which support the creative industry to enable it to grow in a stable and sound manner.

"It is the duties of all of us, the government and business players, to systematically build industrial networks which support the creative industry. We should know what supporting industries are needed to develop our creative industry," he said

"Without supporting industries, our (creative) industry will be fragile," he said.

The creative industry has contributed significantly to the Indonesian economic development. In 2009, it absorbed around seven million workers.

According to the data of the trade ministry, the average creative industry export growth rate during 2006-2009 reached 2.9 percent.

The creative industry export increased 17.33 percent in the first semester (January-June) 2010, from that in the same period in 2009.

Five Indonesian ambassadors are invited to speak about the national creative industry potentials during the PPKI 2011 being held at the Jakarta Convention Center, here on July 6-10.

The envoys consisting of the Indonesian ambassadors to England, the United States of America, New Zealand, South Korea, and Saudi Arabia, speak in a session called "Ambassador Connect" during the PPKI event themed "Indonesian Creative, Indonesia`s Self Reliance".

Because Indonesia is the current ASEAN chair, the trade ministry also provides an ASEAN Booth for each of the 10 member countries of ASEAN (Association of South East Asian Nations) during the PPKI 2011.

The PPKI 2011 is the biggest annual festival for creative industry entrepreneurs expected to boost the development of information technology and fashion entrepreneurs. ***5***


(T.F001/A/F001/A/A014) 07-07-2011 17:07:01

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